FUD, I never heard this
term used before, which is surprising after Y2K, the Bush invasion of Iraq, attack
on Obama as a socialist, Obamacare, and now the fiscal cliff.
Fear, uncertainty and doubt (FUD), is a tactic used in sales, marketing, public relations, politics and propaganda. FUD is generally
a strategic attempt to influence perception by disseminating negative and
dubious or false information. An individual firm, for example, might use FUD to
invite unfavorable opinions and speculation about a competitor's product; to
increase the general estimation of switching costs among current customers; or
to maintain leverage over a current business partner who could potentially
become a rival. The term originated to describe disinformation tactics in the computer
hardware industry but has since been used more broadly. FUD
is a manifestation of the appeal to fear.
I ran across it in Comments following an article about
computer hardware. The commenter
referenced it as a Fox News tactic when he mentioned FUD. Amen to that. After reading Fox News for a couple of years,
I have begun to wonder if Joseph Goebbels wasn’t the editor. Fox News has become the political version of
the National Inquirer.
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