The WIRED article,
It is what Michael Golebiewski at Bing calls a "data void," or search void: a situation where searching for answers about a keyword returns content produced by a niche group with a particular agenda. It isn’t just Google results. It is happening on social media and YouTube too.
There’s an asymmetry of passion at work. Which is to say, there’s very little counter-content to surface because it simply doesn’t occur to regular people or credible experts that there’s a need to produce counter-content. So much of the information on the first few pages of search results repeats false claims of the hyper-culture. Their message looks like it represents a widely-held point of view. But it doesn’t. It can be wrong, dangerous, and potentially deadly.
The best advice on to handle this problem is -- always chase down the source of the information. If the result in the Internet search does not provide references to claims, treat it as not worth forwarding or repeating to friends. Then checkout the source. Is it credible?
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